Puale'a Floral

Puale‘a Floral is a Hawai‘i-based artisan floral studio specializing in lei po‘o (floral crowns) and lei a‘i (neck lei) for workshops and custom orders. The business needed a refined online presence that matched the elegance of its handmade floral pieces while making it easy for customers to browse offerings and sign up for workshops.

We designed a custom Wix Studio website with a graceful layout, mobile optimization, and space for seasonal updates and blog posts that reflect the beauty and cultural significance of Puale‘a's work.

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Achievements

Launched a brand-new site tailored to their aesthetic and cultural storytelling
Integrated seamless booking links for workshops and consultations
Improved structure for SEO and mobile performance
Created a Shop page to prepare for future product offerings
Set up a blog to support ongoing education and storytelling efforts

Details & Tools

Platform: Wix Studio
Key Features: Custom mobile layout, interactive calendar integration, Shop page, blog layout
Strategy: User experience design, SEO fundamentals, mobile optimization, content planning
Timeline: Initial strategy call to live site: 4 weeks
Client Collaboration: Ongoing content coaching and seasonal updates

Conclusion

This project gave Puale‘a Floral a polished digital storefront that complements its deeply rooted, handmade offerings. We combined elegance with practicality—giving clients a place to learn, shop, and connect with the artistry of floral design in Hawai‘i.