Ledge Stone Orchard (formerly West Green Farm)

Ledge Stone Orchard is a family-run farm in Lebanon, Connecticut, growing a variety of fruits and vegetables with a focus on community, sustainability, and seasonal traditions. Formerly known as West Green Farm, the business rebranded and needed a fresh website to reflect the new name, expanded offerings, and a growing audience.

We built a clean and welcoming site that highlights the orchard's seasonal updates, farmstand, and community events. The new website also improves visibility for their bakery and shares behind-the-scenes stories through a blog format.

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Achievements

Successfully transitioned the brand to Ledge Stone Orchard with updated domain and redirects
Achieved a smooth rebrand while maintaining customer recognition and SEO
Added seasonal content areas, bakery highlights, and blog sections
Improved structure for search engines and customer engagement
Published multiple recipe blogs featuring their produce

Details & Tools

Platform: Wix Studio
Key Features: Redirects from old site, blog with recipe templates, seasonal content areas, bakery info, mobile-responsive design
Strategy: Brand transition support, local SEO optimization, storytelling through recipes
Timeline: 6-week build and content development
Client Collaboration: Regular review calls, training on updating blog and homepage highlights

Conclusion

The Ledge Stone Orchard project combined rebranding, storytelling, and seasonal marketing into one cohesive site. The result is a warm, approachable website that brings customers back throughout the year—whether they’re picking apples, visiting the bakery, or trying a new recipe at home.