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Why Your Website Isn't Bringing in Customers (and How to Fix It)

Writer's picture: JennyJenny

Let’s be real—if your website looks like it hasn’t been touched since 2010, it’s not doing you any favors. Customers judge faster than you can say “home page,” and if your site isn’t clear, fast, and easy to navigate, they’re bouncing straight to your competitor. The good news? Fixing it doesn’t mean blowing your budget or getting lost in tech jargon. Simple tweaks—like optimizing your homepage copy, streamlining your menu, or adding a clear call-to-action—can make all the difference. If you’re staring at your site wondering where to even begin, shoot me a message. We’ll figure it out together.


1. Is Your Website a Maze or a Map?

Your website should guide visitors, not confuse them. If people can’t immediately figure out where to click or what to do next, they’ll leave. Think of it like walking into a store—if the aisles are a mess and nothing is labeled, you’re not sticking around to figure it out.


Fix It: Take a hard look at your navigation menu. Does it make sense? Can visitors find what they need in three clicks or less? If not, it’s time to simplify. Not sure what’s obvious and what isn’t? Ask a fresh set of eyes (or me—I love figuring out what’s confusing people).


2. Mobile-Friendly, or Mobile-Frustrating?

Newsflash: Most people are checking out your site on their phones. If they have to zoom in to read your text or can’t tap your buttons without hitting three at once, you’ve already lost them.


Fix It: Open your site on your phone. Is it easy to scroll, read, and click? If not, this should be your top priority. A mobile-friendly site isn’t just a nice-to-have anymore; it’s your business’s lifeline.


3. What’s the Goal Here?

If your website doesn’t tell people what to do next, they won’t do anything. Want them to book a call, buy a product, or sign up for your newsletter? Make it obvious. Your site should be the strong, confident friend who says, “Here’s what you need to do next.”


Fix It: Add one clear, bold call-to-action (CTA) to every page. Be specific—“Start Your Order” works way better than “Learn More.” If you’re stuck on what your CTA should say, message me. Sometimes, you just need a fresh perspective.


4. Speed Matters (A Lot)

Nobody likes waiting for a slow website. If your site takes more than a few seconds to load, you’re losing potential customers before they even see your stuff.


Fix It: Test your site’s speed. Compress your images, clean up unnecessary plugins, and make sure you’re not hosting your site on something slower than dial-up (yes, that still exists).


5. Is It Clear Who You’re Talking To?

Your website isn’t about you—it’s about your customers. If your copy is full of jargon or vague promises, it’s time for a rewrite. Speak to their pain points, show them how you solve their problems, and make it easy to understand why they should choose you.


Fix It: Write like you’re talking to a friend who needs your help. Keep it simple, clear, and focused on what they’ll get out of working with you.


Ready to Make a Change? Your website doesn’t need to win awards; it just needs to work for your business. Start small, make a few changes, and see how it feels. And if you’re stuck or just need a second opinion, reach out. Sometimes, the easiest fix is just knowing where to begin.


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