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5 Popular Content Types & How to Utilize Them

Content is being consumed now more than it ever has in the past, with the help of advancements in technology and analytics. These advancements have helped put the right content in front of the right people, which has been a huge benefit to the marketing of smaller businesses.

But with all the content ideas floating around, it can be hard for businesses to determine which content types to focus on to get the most traction. Elemental Plans has you covered! In this blog post, we will cover the five most popular forms of content and how to use them to your advantage and push growth.

If you ever need help determining what your content should be and how you should be promoting it, reach out to us! We can help you not only create content, but also aid in website development and ad design, to name a few.


One of the most popular forms of content in today’s world is video. From YouTube to TikTok to Instagram Reels, it is one of the most consumed forms of content to date. The versatility of video content is enormous and can garner your website traffic, and increase sales or social media growth. Video content can range from:

  • Product reviews

  • Behind the scenes

  • Interviews

  • Q & A sessions

  • How-To's

  • And more!

The thing to keep in mind when creating video content is the end user. They don’t want to watch an ad, they want entertainment and direction. Does it address a pain point customers may have? Does it answer questions they might ask? Does it provide value to them? If you're using YouTube, you'll want your videos to be a bit longer depending on the content (research your competitors). If you're making Instagram Reels or Facebook Stories, you'll want to keep the videos quick and entertaining for 15 seconds, TikTok could be anywhere from 15 seconds to 3 or 10 minutes. To increase traffic to the video, link to it in posts and share it on other social media sites.


Blogs have come a long way since they were first introduced. Long gone are meaningless fluff blogs that creators post to go on about their personal lives. Blogs are seen in a new light in today’s world. Blogs can be highly informative, relevant pieces that build the necessary trust between a consumer and a business. They can be a great tool to drive conversions and website traffic as well.

Things to keep in mind when creating high-quality blog posts:

  • Have your own landing page, easily accessible on your website.

  • Post regularly to stay relevant.

  • Include CTAs and use internal links to keep consumers on your website.

  • Utilize SEO and keywords to rank higher on search engines.


Email is another top content type businesses can utilize to drive traffic and conversions. Not only is it convenient but email is also extremely versatile. You can send e-newsletters as well as promotional materials for sales and such. If you are in the retail business, using a “cart” on your e-commerce website, you can send reminders to customers that they have items waiting in their cart. This is a great way to complete conversions and move consumers through the marketing funnel.

The best part about email is that you can have your customers sign up to receive them, so you are building a target audience as you grow. Sending content directly to the consumers most likely to purchase from you.


eBooks are a great option for businesses that would like to sell information or knowledge that they have to customers. This could take many forms:

  • How-to guides

  • Informative books (too long for a blog post)

  • One-stop-shop for all information on your business

You will sometimes find influencers or business leaders selling their eBooks on how to get where they are or how to accomplish a certain task. Most of the time making them a small fee to download can bring about easy conversions and produce more leads in the future.


The last content type we will cover is infographics, which is a very popular content type that is meant to be useful. The actual content of an infographic can be anything you want to explain quickly to your target audience. It can take the form of steps, statistics, research data, or more.

Infographics are designed to catch the eye and are easily consumed. Make sure that it is not too busy or shares too much information so that you don’t overwhelm or confuse the consumer. You want it to be intriguing and short, to the point. Infographics are also easily shareable on multiple platforms as well, making them versatile.

Now that you know what content to post and how to use it to your advantage, what’s stopping you from creating engaging and informative content that drives traffic and conversions? Using any one of these five or a combination of all of them can get your numbers up.


Digital Marketing Institute, “7 Popular Content Types and How to Use Them”, Digital Marketing Institute, June 6, 2018,, Accessed January 28th, 2023

Dream Logo, “7 Popular Content Types & How To Use Them?”,, Accessed January 28th, 2023

Gather Content, “Content Types: How to use them to your advantage”, Maish Nichani, February 18, 2022,, Accessed January 28th, 2023

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