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4 Benefits of Hiring a Social Media Manager for Your Small Business

Updated: Jul 26, 2022

Have you ever thought that hiring a social media manager (SMM) wasn’t that beneficial because you are already posting everything yourself? Maybe you’re thinking it is not cost-effective because you’re a small business owner?


While it may not seem cost-effective or beneficial to you in the beginning, small businesses especially need help from social media managers to get their social media presence up and going. While you may be posting content to social media, you may not be the expert you need to be to get your company seen. That’s where a social media manager comes into play. There are so many benefits that we could cover, but we will go over the top four in this blog.


If you have any questions about what a social media manager is or does, visit our blog post here, https://www.elementalplans.com/post/what-is-a-social-media-manager. If you still have unanswered questions, feel free to reach out to us!


1. Post Consistency

The first benefit that a social media manager brings to you as a client is post consistency. You may be posting on all your social media accounts, but your posts do not necessarily coincide together with the message you’re trying to convey. As a business, your overall tone of voice is important. It is your brand, and you want people to recognize that it’s you when they see your post.

Instead of each of your accounts looking separate, your social media manager strives to bring a cohesive look to your online presence to better align with your brand and tone of voice. That could be creating a distinctive color palette, a signature font you want to use, a catchphrase you want, etc. It could be anything, but we want all your social media profiles to be consistent.


2. Discovering Market Trends

While you may be an expert on your small business, a social media manager can help you discover new market trends and so much more to help you carve out a presence online and keep ahead of the curve.

They live and breathe online content, so they stay up to date with the latest trends in your target market. In that way, you’re not wasting time searching for ways to stay ahead of your competitors, you have someone that is constantly searching for ways to be innovative for you.


3. Social Media Analysis

Analyzing your social media presence is just another one of the great benefits that a social media manager brings to the table. You may be a numbers person, but social media numbers and algorithms may become gibberish to someone that’s not used to seeing them.

As a social media manager, they will go in and do a couple of things for you, like-

- Search keywords to help with SEO efforts

- Competitor analysis

- Monitor how each of your social media posts is doing and determine what worked and what did not

- What you can improve on to promote even more growth in the next period

At Elemental Plans, we strive to create a communication channel between you and your social media manager by setting up monthly calls to go over the previous month and the data that we have gathered for you. To check out this benefit and many others that Elemental Plans offers, check this link out, https://www.elementalplans.com/services.


4. Extra Time For YOU

We are leaving you with probably the MOST important benefit for a small business owner that a social media manager can offer more time. More time to focus on your business or more time to focus on your family. Whatever you want to do with that extra time that an SMM has gifted you, is fine with us.

We take the hard part out of social media. We are here to free up your time for other more concerning things, like spending time with your family or working on a new product.


To sum this whole blog up, time is your friend, and we want to give that to you by providing excellent service that promotes online growth and performance.

To get in contact with us, please click this link, https://www.elementalplans.com/contact, and fill out our short form. Someone will get in contact with you shortly!




Sources

Roketto, “The 5 Crucial Benefits of Hiring a Social Media Manager”, Maddie Cunning, https://www.helloroketto.com/articles/hiring-social-media-manager, Accessed July 22, 2022

LinkedIn, “6 Benefits To Hiring a Social Media Manager For Your Business”, Regi Subashi, September 15, 2018, https://www.linkedin.com/pulse/6-benefits-hiring-social-media-manager-your-business-regi/, Accessed July 22, 2022

TestGorilla, “Why You Should Hire a Social Media Manager”, TestGorilla, https://www.testgorilla.com/blog/why-you-should-hire-a-social-media-manager/, Accessed July 22, 2022

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